For many decades No7 has directed the beauty agenda for British women, the brand holds a unique position being accessible yet aspirational. It has enhanced its status in recent years with industry leading skincare formulations & clever ‘match made’ colour systems. However the success & authority of No7 had not been fully realised in its Christmas Gift offer.
And this is where we came in… Boots challenged us to apply our market expertise & creativity to revolutionise the No7 Christmas 2014 offer. We designed a presentation that was beautifully on trend, with a colour & finishes palette that had huge feminine appeal. Striking photographic styling elevated the product & premium packaging formats ensured all price points were highly covetable.
The result, a record breaking Christmas with unprecedented growth & the opportunity for our company to design No7 Christmas 2015 & 2016 – now that’s beautifully successful!